What is Business Storytelling? Communication that's capable of forming an emotional connection with your readers, even when they're bombarded with marketing messages.

Why not do it yourself? I think it's a bit like trying to wax your own eyebrows: generally painful and nearly impossible to get the right perspective. Plus, don't you have at least a dozen other things you could be doing for your business?

Endless mind-numbing cascades of numbers can result in dazed audiences and PowerPoint burnout. At a time when corporate survival often entails disruptive change, leadership is about moving and inspiring people- often to do things that they are not by habit or by predisposition inclined to do: just giving people a reason simply does not work.
- Steve Denning, author of The Leader's Guide to Storytelling