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A strong STORY forms an emotional bond with the person who hears it. That emotional bond is what triggers action — a purchase, a decision, a new perspective. Pair that with the technology that has leveled the media playing field, and you've got a powerful ONE-TWO PUNCH that can reach large numbers of people, all over the world, in a flash.
No matter which marketing medium you're using storytelling makes it more effective.
To move people to action, you need a great story!
That's even more important in an age where we're bombarded with more media messages in ONE DAY than our grandparents got in their entire lives. But nobody is really teaching HOW to get good at storytelling...or how to weave story into the new media.
Kate Yandoh |
So Lorrie asked me to come in and help.
"Kate's client list reads like the Fortune 100. She's lived and worked around the world and has a real gift for making things fun, simple, and easy to understand, and she's been blogging and podcasting since the early days. She also writes for national magazines and has done stories on Deepak Chopra and a star of "The Secret", to name a few. And she's got a media geek side that I just don't have. I'm excited to learn from her myself."
Lorrie Morgan-Ferrero
Well, Kate's client list reads like the Fortune 100. She's lived and worked around the world and has a real gift for making things fun, simple, and easy to understand, and she's been blogging and podcasting since the early days. She also writes for national magazines and has done stories on Deepak Chopra and a star of The Secret, to name a few. And she's got a media geek side that I just don't have. I'm excited to learn from her myself.
"Stories fill our lives in the way that water fills the lives of fish."
-Stephen Denning,
international speaker and organizational storyteller
So are you ready to make stories work for you?
Here's what you get with from this &
" How to put PERSONALITY in your writing (if you bore 'em, you'll never reach 'em);
" The NUMBER ONE RULE to designing your content so people care (you'll be amazed at how many people accidentally skip this);
" Where to find IDEAS that appeal to your audience (you can't just ramble on about something they don't care anything about);
" Easy ways to use storytelling to really bring FEATURES and BENEFITS to life (there is a science to getting people to take action...and we're going to let you in on the secret);
" The ABC's of blogging and podcasting — and how they can boost your business and sharpen your 'writers' mind (you don't have to be a 'writer' to make storytelling work for you);
" How to avoid common pitfalls that turn off readers and listeners (learn how to have more hits than misses in your stories);
" Your own CHEAT SHEET for understanding the new media everyone's talking about (and how to look like a seasoned veteran!)
Get your copy today for just $37.00
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